Club it Essay Example | Topics and Well Written Essays - 750 words

Club it - Essay Example More explicitly, â€Å"Organizations can leverage their platforms to develop new Web-based applications, services and products, as well as to provide superb customer service† (Turban, ).The paper involves the club’s mission statement is primary clientele, information resources, and customer orientation as the strategy to obtain a competitive advantage. Club’s Mission Statement and its Primary Clientele The Club IT owners, Lisa Tejada and Ruben Keys, both possess a degree in Business Administration. They learned ‘Club IT’ operations and general business principles from their experiences and studies. The mission statement involves; â€Å"Written declaration of a firm's core purpose and focus which normally remain unchanged, whereas business strategies and practices may frequently be altered to adapt to the changing circumstances. Properly crafted mission statements (1) Serve as filters to separate what is important from what is no; (2) Clearly state w hich markets will be served and how; (3)Communicate a sense of intended direction to the entire organization† (Mission statement definition). The mission statement for the ‘Club IT’ illustrates as: Club IT offer live music, DJ's, dance space and refreshments that suit lifestyle for the customers. Customers are friends, and the ‘Club IT’ staff seeks to fabricate a community that meets recurrently at the ‘Club IT’ (Club IT). ‘Club IT’ community incorporates young professionals, teenagers, college students, tourists, and business travelers. The location of the ‘Club IT’ attracts many singles, couples, teenagers and business professionals to come and relax. Furthermore, the nightclub allows for the switching of entertainment and it becomes more appealing as it gets later into the evening. Likewise, the music offered by ‘Club IT’ also attracts college students. Word of mouth allows ‘Club IT’ increasing its revenues from this segment. Finally, ‘Club IT’ attracts tourists and business travelers who are visiting the city. Club’s Information Resources Information resources of ‘Club IT’ include hardware, software, applications and network components. Applications are operated throughout the network making itself as a crucial component of ‘Club IT’. Information systems of ‘Club IT’ include servers, database and workstations. However, for better performance, appropriate maintenance is required for information systems and the network components to ensure efficiency and effectiveness. There should be two logical partitions for IT resource management i.e. the information technology department and the end users. However, no standard menus are available to identify responsibilities for both ‘IT department’ and ‘end users department’. The division is usually determined by the size, nature and attitu de of the organization headed for information technology, and the quantity of IT resources. Club IT information resources consist of intranet. The intranet is an in house website. It operates in the organizations on a local area network (LAN) and serves the local staff only. Every small, medium and large organization consists of an intranet. There is a possibility of pages linked on the Internet. The intranet is not accessible to public networks. The club policies, news, schedules, training manuals, and meeting schedules are published on the intranet (Intranet definition from PC magazine encyclopedia). Customer Orientation as

Marketing strategy of a mobile industry Assignment

Marketing strategy of a mobile industry - Assignment Example Samsung Electronics is a South Korean based multinational electronic products manufacturing and marketing company (Casali, 2008). It is the flagship subsidiary of Samsung Group and has been the world’s larges technology company in terms of revenue since the year 2009. The Samsung group was incorporated in the year 1969 and Samsung Electronics was founded in the year 1988. However the history of the company dates back to 1938, when it was founded by Lee Byung-chull as a trading company. It is presently headquartered at Suwon, South Korea and is headed by Gee-Sung Choi. The company has presence all over the world and employs around 221,726 people. Some of the major products of the company include LCD and LED panels, mobile phones, semiconductors, televisions, digital cameras, tablet PCs, and home appliances among others (Samsung, 2013a). According to reports, the net revenue of the company is â‚ ©201.103 trillion and the net profit was â‚ ©23.845 trillion in the year 2012. Some of the key competitors of the company are Apple Inc., Nokia, HTC, Research in Motion (Blackberry), and Motorola among others (Yahoo Finance, 2013). The USP (Unique Selling Proposition) of the company lie in its service quality, quality products at affordable pricing. The company is also the world’s largest vendor of smart phones since the year 2011. In the context of its mobile phone division, the company has been witnessing colossal growths since the mid of 2000. According to industry experts, the major reasons behind the growth is the introduction of low and mid ranged phones and providing Android operating system with the high range phones. Another driving factor was the introduction of several phones at the same which allowed the company to make the availability of wide range of options for the customers. In addition, promotional technique, strong distribution network, and superior after