stages of child development - 275 Words

stages of child development (Coursework Sample) Content: Name: Instructor: Course name: Date of submission Exam Introduction The way children identify their friends mainly depends on the manner in which they relate with their parents. The establishment of friendship in children takes a series of stages; Stage1, stage 2 and stage 3. Question 1 Stage 1 (2-5 years) The way children start to interact with the adults here is notable. They solely depend on the adults in their social and emotional wellbeing. In this period, the children mainly learn through copying of what the adults in their lives do. Stage 2 (4-8 years) This stage is crucial because the children have started to engage in play. They are able to consider the children whom they play with as their friends. Stage 3 (8-11 years) This is the phase where the children learn to help their friends to grow and develop together. This is vital in creating confidence in the friends they develop. Question 2 The extent to which children socially belong to a group of peers in pri ncipal in the way a child develops (Barron 235). The process of children friendship can be categorized into four main areas; the children who are liked, those that are liked and disliked at the same time, children who have been neglected, and those are popular among the peers. The children have been alienated from the rest are likely to stagnate in their development socially, these often lead to social stigma that makes them have low self-esteem. This problem should be handled early enough through counseling of the children who have been rejected to prevent these children from considering themselves freaks or developing emotional problems such as depression (Barron 235). The children should be given an opportunity to choose the type of friends to hang around with. Question 3 Most of the children are forced to yield to peer-influence because of the belief that the peers have immense understanding on some given aspects. Another of children feels uncomfortable going against the impl ications made by the group (Cialdini 592). The urge to belong to a given group usually makes the children do as per the group expectations to prevent them from being kicked out. However, some children are forced to walk out of the group based on the firm teachings that have been taught to them by either their parents or the mature adults that they interact. The youths from the affluent families are at risk of poor adjustment because everything that they need is provided as opposed to the other peers from middle backgrounds (Cialdini 592). These are the same individuals with the most influence in the social groups due to the financial as...

Research Paper Topics For Motor Development

Research Paper Topics For Motor DevelopmentMany individuals will be searching for engine advancement look into paper subjects that they can apply to their own lives. This is uplifting news for individuals who are keen on engine improvement in light of the fact that there are such a large number of research subjects that you can browse. The primary concern to do is to pick one that intrigues you. This is on the grounds that the more you read about it, the more information you will have and the more you will have the option to identify with it.One of the most widely recognized engine advancement look into paper themes is that of early engine improvement. This is a term that portrays something that begins during childbirth. This may sound exceptionally charming, yet it is something beyond a depiction of something that occurs in early stages. It is likewise a depiction of something that happens in newborn children that last up until the period of around five years of age. It can likewise be portrayed as something that starts in pre-school as well.Another of the engine improvement look into paper subjects is physical exercises. This incorporates things like games that kids play and how quick these things are played out. Guardians may find that their children mess around that are unreasonably quick for them to stay aware of. This can have genuine outcomes on how well a youngster develops.Sports, for example, swimming and aerobatic can likewise be remembered for engine improvement investigate paper themes. It has been demonstrated that playing sports can have incredible advantages to a kid's mental health. It is likewise accepted this greatly affects how well kids act in school and at home. This has been appeared to improve aptitudes, for example, correspondence, memory, fixation, and imagination.There are likewise engine advancement investigate paper themes that manage the impacts of music. Music can truly profit a kid. It can help with hearing and expanding the asso ciations that occur in the mind. It is additionally said to help with creative mind and concentration.Children who are experiencing chemical imbalance and other mental issue have some engine improvement look into paper points that manage music. It is imperative to see how this can influence a youngster's psychological prosperity. It can assist them with having the option to process data quicker just as having the option to center better.When it comes to messing around, engine advancement inquire about paper subjects incorporate games that incorporate engine abilities. These incorporate things like skateboarding and running. They are extraordinary approaches to improve by and large coordination and they can be an outlet for self articulation. It has additionally been demonstrated that specific games can assist kids with improving connections and be more sociable.There are a wide range of sorts of engine advancement examine paper subjects. You can investigate these points by doing som e exploration all alone. You can do some fundamental inquiries on the web or you can take a gander at a portion of the connections beneath to improve thought of the subjects that will intrigue you.

The True Meaning of College Term Paper Writing Service Online

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Write About Guns in Your Educational Paper

<h1>Write About Guns in Your Educational Paper</h1><p>If you are searching for an approach to include Johnny in your scholarly article, you can utilize the understudies own firearm related exercises to work up enthusiasm for your point. In the event that Johnny is a weapon proprietor, this can be the ideal chance to interface up a related point to his life and side interests in his scholarly history.</p><p></p><p>The firearm related issues that have been talked about frequently in the news media include mass shootings in schools, holy places, cinemas, organizations, or even in the White House. With a large number of these disasters coming about on account of mental issues, there has been discussion about firearms adding to these circumstances. This can be an exceptionally amazing story for your Johnny Got His Gun exposition topics.</p><p></p><p>If Johnny is popular with different understudies for his political feelings , you can relate that to his history in school with firearms. There may have been an instructor or director that denounced him for utilizing a lot of power in a shooting circumstance. Another understudy may have been beaten or criticized for something very similar. Realizing that he was never indicted for this demonstration gives the understudy an alternate point of view on the issue.</p><p></p><p>A conversation of firearm realities may remember data for how a weapon probably won't be simply the perfect weapon safeguard purposes. Furthermore, there might be troubles with how safe a gun is in sure circumstances. This is an extraordinary chance to clarify the troublesome choices and decisions that must be made when a firearm is in the hands of a small kid or adult.</p><p></p><p>Johnny's character and character can likewise be a subject to incorporate. In spite of the fact that he is an eager tracker, he may not be the best possibility fo r a study hall task that includes political activism or political administration abilities. By remembering a piece of Johnny's experience for his scholastic history, the point can be transformed into a comparative story of how an individual with specific characteristics can defeat these issues.</p><p></p><p>Be sure to discuss your understudies' qualities and shortcomings as an individual before you start to compose the paper about weapons and firearm exposition themes. Likewise pose inquiries about their suppositions about firearm possession and use. See whether Johnny is enamored with chasing and on the off chance that he needs to keep one at home. Discover how he feels about guns and how it has affected his social life.</p><p></p><p>Be sure to bring up that the reason for composing this sort of paper is to carry attention to the issue of firearms in our general public. Johnny can help outline that point by talking about how significa nt it is for our youngsters to be educated about the threats of firearms. The more Johnny thinks about this subject, the better possibility he has of carrying on with a quiet life in his old age.</p><p></p><p>Students who need to be fruitful in their scholarly achievement should consider to utilizing firearms as a component of their scholastic composition. For whatever length of time that they pick great subjects, they will have numerous points to look forward to.</p>

Want to Know More About Best Term Paper Writing Service Online?

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Author Vs Writer Essay

<h1>Author Vs Writer Essay</h1><p>Writing a writer versus author paper can be a difficult and energizing undertaking. Numerous individuals who compose articles for school assignments are pondering how they will deliver the subject somewhat, however not exactly as much as they should. The following are five simple tips for you to recollect when composing your exposition on the contrast among essayist and author.</p><p></p><p>As a writer, you have a point of view of 'me' - 'us'. Consider this, when you and I talk about our assessment, it's consistently in an 'I' way, isn't that so? At the point when you recount to the story in a paper or with the end goal of an article, you should distinguish what your identity is, 'or 'us' (or the subject of the paper or exposition). So when composing a writer versus essayist paper, attempt this: Who are you in the story?</p><p></p><p>If you're the individual being expounded on in a wri ter versus author article, at that point it is about you. You should distinguish what your identity is, your qualities, interests, and convictions. What worth and convictions are you attempting to express?</p><p></p><p>A author may not really have an obvious image of what their identity is, 'which is the reason they are not the 'subject' of the article. In any case, it is alright to have an author focused exposition - the best composing is the most honest.</p><p></p><p>Another tip is to write in a way that thinks about you as an individual, not your composition. Investigate your composition and attempt to discover any character attributes that you conduct yourself with. Have a go at expounding on yourself.</p><p></p><p>In your story, attempt to utilize those equivalent characteristics in your composition. One of the approaches to do this is to appear, or even mention to your peruser what your perusers consider y ou. It's OK to act naturally in your exposition simply don't offer the peruser the responses they want.</p><p></p><p>The last tip is to have a reason or objective to your paper. When composing a writer versus essayist article, the objective is to show how an essayist or a writer can reflect back to themselves. The objective is to give the perusers a superior comprehension of being a writer.</p><p></p><p>Author versus author articles boil down to individual inclination. Your motivation or the objective you have recorded as a hard copy an exposition relies upon your vision and reason for composing the article. Be straightforward, be valid, or more all, be yourself.</p>

Corruption in Catcher in the Rye, by J.D. Salinger

If you were to witness something corrupt, what would you do? Would you try to stop it? Or would you just look the other way and pretend it was not there? In today’s society, corruption is almost everywhere, and too often, people just look the other way, allowing it to continue. In writing The Catcher in the Rye, J.D. Salinger attempts to show people the evils of a corrupt society, and how it can harm anyone. He does this through Holden’s experiences at Pencey and in NYC, as well as the uncertainty and confusion that Holden feels about sex. While he is at Pencey, Holden experiences corruption many times. This may be one of the reasons that he does not try in his classes. At some point, he joins a secret fraternity, not because he wants†¦show more content†¦But when the prostitute arrives, she is around Holden’s age, is nervous, and just wants to get it over with. This makes Holden even more uneasy, because he realizes that she might have been like any other girl his age, but she has been corrupted. This is one reason that he is unable to go through with it, the other being that Holden does not feel like he can connect with her. Another time this confusion and uncertainty is shown is when Holden is thinking about Stradlater and Jane. He is worried that Stradlater will corrupt Jane, a girl whom Holden still cares for, by seducing her to have sex with him. Stradlater is â€Å"unscrupulous† (40), and most of the time he does succeed in having sex with the girl; once, he got close to doing it with Hol den and Holden’s date in the car with them. Stradlater is corrupt in this way, because he is promiscuous and corrupts the girls he dates. But even Stradlater is not as corrupt as Luce, the Student Advisor he had while he was at Whooton. While Holden is waiting for Luce to arrive at the Wicker Bar, he thinks about the time when he went to Whooton, another private school, and Luce was his Student Advisor. Instead of advising the students, Luce would â€Å"give these sex talks†¦late at night, when there [were] a bunch of guys in his room† (143). These â€Å"guys† were young boys, and the fact that Luce isShow MoreRelatedEvil and Corruption in The Catcher in the Rye by J.D. Salinger610 Words   |  3 PagesEvil and Corruption in The Catcher in the Rye by J.D. Salinger In The Catcher in the Rye, Holden views the world as an evil and corrupt place where there is no peace. His view of the world does not change much through the novel. However as the novel continues, Holden gradually comes to the realization that he is powerless to change this. In the book Holden succeeds in making us think that the world is crazy. Shortly after Holden leaves Pencey Prep, he checks in to the Edmont HotelRead MoreCatcher in the Rye vs Frankenstein Novel Study Essay1304 Words   |  6 Pagesage, they lose their innocence due to the corruption that exists in society. This is demonstrated in the two novels, Catcher in the Rye and Frankenstein. The two authors, J.D. Salinger and Mary Shelley prove this statement through their use of various literary devices. Key characters in both novels- Holden and the creature- learn through personal experiences that innocence cannot, in fact, be preserved forever, and they both face the reality of corruption. The use of allusions in both novels playsRead MoreCatcher Rye And Perfect Day For Bananafish1562 Words   |  7 Pages The Catcher in The Rye and Perfect Day For Bananafish In â€Å"The Catcher in the Rye†,by J.D Salinger, Holden Caulfield, a troubled 16 year old boy who constantly gets kicked out of every school takes it upon himself to become â€Å"The Catcher in the Rye†, in reality not being real occupation but an idea he chose to adopt for himself after he heard a little boy singing in the street. The catcher in the Rye can be described in Holden’s perspective as a person, almost like a hero that helps childrenRead MoreSymbolism In Catcher In The Rye841 Words   |  4 Pagesof purity is an inevitable feeling. In The Catcher in the Rye, J.D. Salinger uses motifs, symbols, and extended metaphors to convey the theme that innocence can not be prevented. Saliger uses motifs which allows the reader to understand vulnerability from being shown into the adult world through the use of the hunting hat and estrangement from his surroundings by the migration of the ducks. The hat signifies his recurring display of timidity. Salinger indicates to his readers that Holden uses hisRead MoreHolden Caulfield and the Pressures of Society: The Catcher in the Rye by J.D. Salinger1286 Words   |  6 Pagesnovel to life. In the bildungsroman, The Catcher in the Rye by J.D. Salinger, characterization is often found, especially regarding the protagonist, Holden Caulfield. Salinger also includes many themes in his novel relating to growing up in a corrupt society. Hence, this paper will compare, contrast, and evaluate literary criticisms regarding the themes and characterization of J.D. Salinger’s novel The Catcher in the Rye. Many critics of The Catcher in the Rye discuss in depth the characterizationRead MoreHow Salinger’s Holden Caulfield Relates to Teenagers Throughout Time1412 Words   |  6 PagesSalinger’s Holden Caulfield Relates to Teenagers Throughout Time In 1951, J.D. Salinger’s The Catcher in the Rye was #1 on the New York Time’s bestseller list. Since then, the American Literary Association claims The Catcher in the Rye is a â€Å"favorite of censors.† The use of harsh language and profanity has been a long time debate of educators causing the novel to be pulled off bookshelves and propelling J.D. Salinger and his protagonist, Holden Caulfield, into reluctant fame. The translationRead MoreThe Theme of Catcher in the Rye by J.D. Salinger Essay568 Words   |  3 PagesThe Theme of Catcher in the Rye by J.D. Salinger In the novel Catcher in the Rye by J.D. Salinger, the protagonist Holden Caulifield views the world as an evil corrupt place where there is no peace. Holden has a phony phobia that restricts him from becoming a fully matured adult. In Holdens attempted journey in becoming a fully matured adult, he encounters many scenarios involving friendship, personal opinions, and his love of children. His journey is an unpleasant and difficult one with manyRead MoreEssay on The Death of Innocence in The Catcher in the Rye1156 Words   |  5 Pages   Ã‚   Holden identifies with, yearns for, and despises traits of the adult and child realms. In the novel The Catcher in the Rye, by J.D. Salinger, the protagonist, Holden Caulfield, fears becoming an adult who exhibits the characteristics that he holds complaints against. Throughout this Bildungsroman narrative, Holden searches for his identity. He tries to figure out his place either in the adult or child realm. Holden possesses a combination of fear and hatred for phonies. Holden usesRead MoreUse of Symbolism in The Catcher in the Rye and The Great Gatsby820 Words   |  4 PagesUse Of Symbolism In The Catcher In The Rye and The Great Gatsby There are many writers like James Joyce, Patrick Kananach and Thomas Moore who use symbolism to convey and support indirect meaning in their writings. J.D. Salinger and F. Scott Fitzgerald both use symbolism in similar ways. In both The Catcher In The Rye and The Great Gatsby, the authors used symbolism to convey emotions and reality. In The Catcher In The Rye, J.D. Salinger uses Holdens red hunting cap, the exhibitsRead More Use Of Symbolism In The Catcher In The Rye and The Great Gatsby804 Words   |  4 PagesUse Of Symbolism In â€Å"The Catcher In The Rye† and â€Å"The Great Gatsby† There are many writers like James Joyce, Patrick Kananach and Thomas Moore who use symbolism to convey and support indirect meaning in their writings. J.D. Salinger and F. Scott Fitzgerald both use symbolism in similar ways. In both â€Å"The Catcher In The Rye† and â€Å"The Great Gatsby†, the authors used symbolism to convey emotions and reality.   Ã‚  Ã‚  Ã‚  Ã‚  In â€Å"The Catcher In The Rye†, J.D. Salinger uses Holden’s red hunting cap, the exhibits

Introducing Anglo Saxon Lit Essay Topics

<h1>Introducing Anglo Saxon Lit Essay Topics</h1><p>Anglo Saxon Lit Essay Topics will help in making a genuinely great artistic experience. These subjects are extraordinary for understudies to assist them with concentrating on their considerations and sentiments during the creative cycle. These themes are made with different factors, for example, the sort of book being composed, the kind of books read, and the kind of perusers intrigued by what is being composed. The points to make a path for the understudy to assist themselves with getting increasingly alright with the specific compositions that they are writing.</p><p></p><p>Anglo Saxon Lit Essay Topics makes a kind of 'natural' for the understudy to be OK with their contemplations. The thoughts that are being composed could have showed up in a book or on a paper or magazine. These points don't have to show up on the page since they can be utilized outside of the page to make a scholarly en counter. Old English Saxon Lit Essay Topics doesn't need to show up in a study hall setting. They can be set on the writer's site or in a digital book so the understudy has a spot to go to do their research.</p><p></p><p>Anglo Saxon Lit Essay Topics additionally functions admirably for taking an understudy through an original copy composing process. These themes give a technique to the understudy to consider what they need to communicate. The various parts of the thoughts are examined in this manner.</p><p></p><p>Once an understudy's composing has gotten settled, they can move onto other Anglo Saxon Lit Essay Topics to assist them with writing in another style. Subsequent to composing the main draft of the paper the understudy can learn various approaches to move toward the subject or how to do the examination required for the theme. The utilization of Anglo Saxon Lit Essay Topics can be found all through the entire organization proces s.</p><p></p><p>Before an understudy really starts composing the main draft of the exposition, the subjects will be useful to direct them and offer the understudy's anavenue to expand upon. In the main draft the theme will be depicted as a part of the book. In the wake of getting familiar with the book the thoughts of this point will be found inside the book itself.</p><p></p><p>Themes can be found inside the initial two lines of the book itself. This is a straightforward method to feature the subjects. The topics ought to likewise be related with the particular book being expounded on. The points should assist with organizing the whole composing process.</p><p></p><p>Anglo Saxon Lit Essay Topics is additionally helpful in featuring certain thoughts that couldn't be communicated in a paper. This thought may have various varieties and thoughts. The thought ought to be introduced to the understudy inside the setti ng of the subject as a whole.</p><p></p><p>Anglo Saxon Lit Essay Topics is additionally an instrument for giving an understudy thoughts on the best way to compose a book. The themes might be two or three passages in length yet the contemplations are not the equivalent. It is a fundamental instrument to start composing a book.</p>

Professional Research And Communication Assignment

ITECH 5500 Professional Research and Communication Assignment 1 Answer 1. As described in the question store summarized this data into single score by multiplying the number of responses by number assigned. With this procedure, they got mean value of 3.19. Which lies between the 3-unsure and 4-agree. With which store manager will conclude that response is mild agreement or small unsure. This is not correct interpretation of data. As this argument relies on assumption that psychological distance between agreement and strong agreement is same as in agreement and unsure. Which is not correct as the responses can also be distorted on psychological attitudes. To put it in simple terms Ordinal data cannot possess a mean value. According to me†¦show more content†¦Answer 3. a). Gender Requires one of two responses – male or female From this question, we will get Nominal data. Because it has two possible values male or female. We can count no. of males and females but both doesn’t have their actual values neither we can compare them to each other i.e. we can’t say that male has higher value than female. But we can say no. of males are less than or greater than no. of females. b. Fahrenheit thermometers Collects values representing temperatures in Fahrenheit Collected values representing temperatures in Fahrenheit(F) is an Interval Data. As in the terms of temperature there is fixed interval. As difference between 1F and 3F is same as in 22F and 24F. However, we cannot say that 5F is half than 10F because there is no absolute zero in temperature. Temperature can increase to infinity as well as decrease to infinity in Fahrenheit. c. Kelvin thermometers Collects values representing temperatures in Kelvin Collected values representing temperature in kelvin(k) is a Ratio Data. Because in terms of kelvin temperature there is fixed intervals and as well as absolute zero. As there is absolute zero in kelvin temperature we can say that 5 degrees is half hot as compared to 10 degrees. d. The number of items a customer buys In whole numbers It is also a ratio Data because there can be a customer buying no item. So, there can be an absolute zero. Moreover, we can also say that 5 items are half of 10Show MoreRelatedItech 54011046 Words   |  5 PagesSchool of Information Technology and Mathematical Sciences ITECH 5401 PROFESSIONAL COMMUNICATION Individual Student Assignment Weighting: 30% Due Date: Refer to course description. Submission: Submit your report on Moodle – use a zip file format if necessary. Your lecturer will inform you if a paper copy is required and provide you with details. 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Strategic Product Development for Global †MyAssignmenthelp.com

Question: Discuss about the Strategic Product Development for Global Economy. Answer: Introduction: In the marketing strategy decision used by the company, product mix is always the best way to market a product. The name of the product is CALM which is produced by XYZ limited as an energy drink to be marketed and distributed in Australia and give major brands like Mother, Red bull and V(Baines, Fill and Rosengren, n.d.). Market penetration strategy is centered on two fronts which are product mix and pricing mix that are crucial if not fundamental for the success of the CALM brand of energy drinks. The product is to be a top notch energy drink that has limited side effects or harmful effect than its competitors and other drinks in the market. The marketing department objective is to ensure easy penetration of the product and command a sizeable market share in the largely infiltrated Australian soft drink and energy drink market. In product decision of Calm, XYZ limited has identified three layers of the product. The first layer is the core product, the second layer is the actual product and the third layer is the augmented product layer. This is the basic need benefit of the product. In core product, it is not tangible, you cant touch it. This is because the core product it a product of the benefit that makes the product in the limelight the product it is. It is what makes it valuable(Burrow and Bosiljevac, 2012). In this case, Calm, an energy drink has the benefit of being , energizing. It adds back energy to the body. Secondly, it is a thirst quencher, like water, Calm, can be used to quench ones thirst quickly and lastly it is nutritious and adds basic nutrients to the body like vitamins and iodine. This is the opposite of core product. It is the tangible benefit that the product brings to the body. In this product the energy drink can be bought and be drunk to give a person the energy he needs. It can also be differentiated to other energy drinks and its advantages and benefits can be to the person. It is what the normal person can get under the generic banner of the product(El Husseini, n.d.). This is the non- physical component of a product. It consists of the value added which may pay the premium or may not pay the premium required. In this product, Calm energy drinks give an extra can for three bought. So when one buys at least three cans of the energy drink, he is sure he will get an extra can as a top up for the product(Gordon, 2013). This is the benefit given the product consumer while the product can also be used to store any other drink if the customer wants. The determination of product price based on cost. The simplest method of pricing is the determination of surplus cost prices, that is, adding an additional standard margin to the cost of the product. Another approach to cost-oriented pricing is the determination of price at the point of equilibrium or a variation called target utility price determination(Kono and Lynn, 2007). The determination of the price to reach the point of equilibrium in the costs of manufacturing and selling a product or the determination of prices to obtain the utility that has been set as a goal. Brand name for the product that fulfills one of the brand dimensions The brand name of the product is called Calm. It is a nice word with easiness in its pronunciation making it more memorable. The brand name helps to market the product to a very great extent. Its easiness in pronunciation and Sales helps in marketing of the product. Brand loyalty creates various levels of customers(Marburger, n.d.). The very loyal customer to the brand name and the customers brought in by the loyal customers. It is important to note that brand name distinguishes itself from competition, encourages repeat sales, encourages new product sales and has product differentiation. A product or brand name should have the following characteristics to fulfill the brand dimension; It should be very easy to pronounce It should be highly recognizable and easily differentiated from its competitors It should be unique while also short It should be protectable legally For overseas sales, the product name should be easily translatable to other languages It reinforces the brand name CALM, the name given to the brand by XYZ limited fits all this characteristics therefore it is highly marketable and sellable(Milligan, 2012). As a marketing tool, XYZ Limited is a brand leader in marketing of products. Product Design and Packaging In packaging of the brand, the can or bottle that is used to put the soft drink is very unique. Considering the level of competition that is in the energy drink market, any slight mistake to look dull will lead to poor if not disastrous sales and marketability. Australia has a population of around 20 million. This is a very big market for the product(Mohout, 2015). However, soft drinks are associated with the young adults who have the suave and fashionable tendencies unlike the elderly population who arent so attracted to energy drinks. The design of the package should be attractive and unique in nature(Solomon, Marshall and Stuart, 2018). Plastic bottle is not very common although its cheaper than the light metallic container used in energy drinks. With the name of the brand being Calm, the packaging should show calmness and a sound aura. It should be bold and colorful to attract the masses. Marketing mix strategy should consider among other things the design of the product that are to be marketed. CALM fits the bill of very marketable products by its design as it is attractive, unique and recognizable.The very loyal customer to the brand name and the customers brought in by the loyal customers.The product is to be a top notch energy drink that has limited side effects or harmful effect than its competitors and other drinks in the market(Thomas, 2007). Price is a key component of an organizations marketing mix, which is also known as 4Ps. The other component is promotion, place and product. Although, market forces of demand and supply determine the price of a product, there are other factors that are considered to determine the pricing of a product. In this case the product is new in the market, thus, many factors come into play(Mohout, 2015).. For a company to choose the pricing objective that it will use, it is guided by the following factors; survival: in order to keep the business running, a company may lower prices of a product in order to increase sales and revenues. Some companies use survival based price objective, and is willing to accept losses that may be short term for the sake of business continuity or long term viability. Profit is the second pricing objective used by companies. Profit is affected by price both directly and indirectly. Direct effect relates to if the price covers the cost of producing the product(Bain es, Fill and Rosengren, n.d.).. Profits are affected indirectly by price when it influences how many units are sold of the product. The number of product sold can be affected by economies of scale which consequently affects price. Another pricing objective is boosting sales or market share. A companys market share measures sales of other companies against the sales of the company. A volume increase is measured against the companys sales across specific time periods. Status quo is a pricing objective that encourages competition on other factors other than price. Its main focus is maintaining market share, an example is the company matching competitors price rather than beating it. Status quo pricing strategy has a stabilizing effect on demand for a companys product. The best pricing objective that company XYZ should use is sales pricing objective. The reason for using this is because the company wants to improve its market share and also increase the number of units that the product pushes since its a new product in the market. They will be determined to sell as many units as possible of calm energy drink to improve the brands visibility in the market. XYZ Company should use penetration pricing strategies for the new energy drink product. The pricing point of the product should be set lower than that of the competitors. By placing the price of the product lower than that of the competitors the company is able to attract new customers to try out the energy drink(Milligan, 2012). . The advantage created by penetration pricing strategy is that XYZ Company increase its market share at a fast rate and move the product at a faster rate. The lower price are deliberately set to get a high turnover for Calm energy drink. Placing competitive price is a safe alternative as the market is already used to the existing products price. Fixing the price of a product should not be a simple decision, but one that we meditate and analyze well, because as we mentioned above, determines to a great extent our demand and our profits and, therefore, our profitability. New products have a distinctiveness that is doomed to progress from competitive inroads(Gordon, 2013).. After a period of market resistance of the product at the beginning, the product manages to catch up with its competitors in terms of sales. This price is usually lower than the competitors price, hence Calm selling price should be a few dollars lower than the other brands. Direct effect relates to if the price covers the cost of producing the product(Milligan, 2012). . Profits are affected indirectly by price when it influences how many units are sold of the product. Some companies use survival based price objective, and is willing to accept losses that may be short term for the sake of business continuity or long term viability. Special pricing tactics To push the sales of the companys products, the following pricing tactics should be considered by the company. The company should introduce penetration pricing by introducing special offers for its product. The aim of this tactic is to increase the products market share. The market is dominated by other brands which have been in the market for a long time, they have already established their brands in the market hence an offer price is an ideal strategy by XYZ Company to lure customers into trying the new product(Solomon, Marshall and Stuart, 2018).. This price is usually lower than the competitors price, hence Calm selling price should be a few dollars lower than the other brands. In the shart term , the company may experience low profits at the expense of increasing sales volumes and market share in the long run. The second tactic that can be used by XYZ Company is psychological pricing. This is setting the price at unusual levels for example,$12.99 for a unit of the product. Customers tend to think that $12.99 is cheaper than $13 , thus, will go for the cheaper brand. The company should set the price of the product one pence lower than the other brands , making the customer believe that other brands in the market are more expensive than Calm(Milligan, 2012). For customers looking for value , psychological selling is the method to use. XYZ company may also chose to apply competitor based pricing. Due to strong competition in the market, the company may chose to adopt a price taker strategy(Mohout, 2015).. The price will certainly not give XYZ Company a competitive advantage, and will not also have a competitive disadvantage(Solomon, Marshall and Stuart, 2018).. Faced by a variety of substitute products in the energy drink market, customers are mindful of what is reasonable price for the product which is also known as normal price. But for a company trying to increase its market share and sales volume this may not be a very wise strategy however, it may work only if the product has unique properties such as an attractive brand(Gordon, 2013). References Baines, P., Fill, C. and Rosengren, S. (n.d.). Marketing. Burrow, J. and Bosiljevac, J. (2012). Marketing. Mason, Ohio: South-Western Cengage Learning. El Husseini, S. (n.d.). EDLP versus hi-lo pricing strategies in retailing. Gordon, I. (2013). Managing the new customer relationship. 1st ed. Hoboken, N.J.: Wiley. Kono, T. and Lynn, L. (2007).Strategic new product development for the global economy. Basingstoke [England]: Palgrave Macmillan. Marburger, D. (n.d.).Innovative pricing strategies to increase profits. Milligan, S. (2012).Marketing strategies. Delhi: Research World. Mohout, O. (2015). Lean pricing. 1st ed. Brugge: Die Keure Professional Publishing. Raulerson, P., Malraison, J. and Leboyer, A. (2009).Building routes to customers. New York: Springer. Schindler, R. (2012). Pricing strategies. Los Angeles: SAGE. Solomon, M., Marshall, G. and Stuart, E. (2018).Marketing. Hoboken, NJ: Pearson. Thomas, A. (2007). Direct marketing in action. Westport, Conn.: Praeger Publishers.